MAKERS
Exploring The people behind the brands
ELEVATED BASICS, MADE IN MONTREAL: DORSALI
If your wardrobe is full of “basics” that somehow still feel a little uninspired, dorsaLi is the kind of brand that makes you rethink what essentials can actually be. It’s based in Montréal, but the perspective behind it feels much more global—and that’s kind of the point. I discovered dorsaLi while browsing at Toronto’s semi-annual One Of A Kind Show and two styles immediately caught my attention: the Twisted Basic Dress and the Lexington Shirt.
AI-POWERED FASHION BRAND: COUTH STUDIOS
Founded by Sajna Massey in 2024, Couth Studios is a Toronto-based fashion brand that uses AI to realize fashion collections designed in collaboration with the brand’s community.
Drawing on her experience in retail innovation, Massey’s goal is to bridge the gap between fashion brands and consumers. She saw the industry’s reliance on outdated, wasteful practices first-hand and set out to change it. Couth’s use of AI results in the design of and the production of only what people actually want, creating a more intentional and efficient approach to fashion for modern consumers.