MAKERS
Exploring The people behind the brands
AI-POWERED FASHION BRAND: COUTH STUDIOS
Founded by Sajna Massey in 2024, Couth Studios is a Toronto-based fashion brand that uses AI to realize fashion collections designed in collaboration with the brand’s community.
Drawing on her experience in retail innovation, Massey’s goal is to bridge the gap between fashion brands and consumers. She saw the industry’s reliance on outdated, wasteful practices first-hand and set out to change it. Couth’s use of AI results in the design of and the production of only what people actually want, creating a more intentional and efficient approach to fashion for modern consumers.
DISCOVER MLOUYE
Recently, I was scrolling on Instagram and a video reel of the construction behind a canvas shell-shaped bag caught my attention. After quick investigation, I learned that the bag was the “Seashell Tote”, by Mlouye. While I’ve never heard of the brand before, a quick scan of their instagram page revealed that mlouye has a following just short of 1M (814K), a physical store located in Milan (initially leading me to believe the branc was Italian), and was founded by Meb Seyman (linked in the brand’s instagram bio). A quick Google search revealed a 2021 Vogue Türkiye interview with the brand’s founder, who is also known professionally as Meb Rure. A second search of Meb Rure led to several high-profile articles, with the earliest dating back to 2017.