Recently, I was scrolling on Instagram and a video reel of the construction behind a canvas shell-shaped bag caught my attention. After quick investigation, I learned that the bag was the “Seashell Tote”, by Mlouye. While I’ve never heard of the brand before, a quick scan of their instagram page revealed that mlouye has a following just short of 1M (814K), a physical store located in Milan (initially leading me to believe the branc was Italian), and was founded by Meb Seyman (linked in the brand’s instagram bio). A quick Google search revealed a 2021 Vogue Türkiye interview with the brand’s founder, who is also known professionally as Meb Rure. A second search of Meb Rure led to several high-profile articles, with the earliest dating back to 2017.